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99 Ranch Market Opens Second D-FW Location in Watauga

  //food-wine.news-articles.net/content/2026/03/12 .. arket-opens-second-d-fw-location-in-watauga.html
  Published in Food and Wine on Thursday, March 12th 2026 at 21:56 GMT by Dallas Morning News
      Locales: Texas, UNITED STATES

Watauga, TX - March 13th, 2026 - 99 Ranch Market, the popular Asian supermarket chain, has further cemented its presence in the Dallas-Fort Worth metroplex with the grand opening of its second location in Watauga yesterday. The 47,000-square-foot store, located at 1500 W. Parker Road, is already drawing large crowds, demonstrating a significant appetite for authentic Asian ingredients and culinary experiences within the region. This opening follows the success of their first D-FW location in Garland, and represents a key part of the company's ongoing expansion across the United States.

Founded in California in 1999, 99 Ranch Market has become a cornerstone of Asian American communities nationwide, known for its expansive selection of groceries, fresh produce, seafood, and prepared foods. The Watauga location mirrors this commitment, offering an unparalleled range of products sourced both domestically and internationally. The store's layout adopts a warehouse-style format, prioritizing breadth of selection and value, a key differentiator from traditional grocery stores.

Meeting a Growing Need:

The arrival of 99 Ranch Market isn't just about offering groceries; it's about recognizing and responding to a demographic shift and a burgeoning demand for diverse culinary options in D-FW. The region has experienced substantial growth in its Asian population over the past two decades, creating a natural market for authentic ingredients and products often difficult to find in mainstream supermarkets. Recent census data shows a 35% increase in the Asian population within the core D-FW counties between 2020 and 2025, indicating a clear and continuing trend.

Beyond serving the established Asian community, 99 Ranch Market is also attracting a growing number of non-Asian customers eager to explore Asian cuisine. The increasing popularity of Asian cooking shows, food blogs, and social media trends has fueled this curiosity, with consumers actively seeking out the ingredients to recreate their favorite dishes at home. This has created a broader consumer base appreciative of the quality and variety offered by stores like 99 Ranch Market.

The Warehouse Model & Competitive Landscape:

The warehouse-style approach of 99 Ranch Market is a strategic move that distinguishes it from competitors. While traditional grocery stores offer a limited selection of Asian products, and specialty Asian markets often come with higher price tags, 99 Ranch Market strikes a balance between breadth and affordability. By utilizing a warehouse format - large spaces, bulk displays, and efficient operations - the company can offer competitive pricing on a wider range of items.

This model also allows for a wider range of fresh produce, including many varieties uncommon in typical American supermarkets. The Watauga store boasts an extensive produce section featuring everything from exotic fruits and vegetables to live seafood and a diverse selection of mushrooms and herbs. The prepared foods section offers a convenient option for busy shoppers, with a wide array of ready-to-eat meals, snacks, and dim sum.

Expansion Plans and Future Growth:

The opening of the Watauga store signals 99 Ranch Market's long-term commitment to the D-FW area. Industry analysts predict the company may explore additional locations within the metroplex in the coming years, potentially targeting areas with high concentrations of Asian populations, such as Plano, Irving, and Frisco. There is also speculation that 99 Ranch Market may begin to experiment with online ordering and delivery services to further expand its reach and cater to the growing demand for convenience.

The success of 99 Ranch Market in D-FW reflects a larger trend in the retail industry - the increasing importance of catering to diverse consumer needs and preferences. As the population of D-FW continues to grow and diversify, retailers who prioritize inclusivity and offer unique, culturally relevant products will be best positioned for success.