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Total Wine & More Opens Florida Flagship in Deerfield Beach

  //food-wine.news-articles.net/content/2025/11/12 .. e-opens-florida-flagship-in-deerfield-beach.html
  Published in Food and Wine on Wednesday, November 12th 2025 at 16:59 GMT by The Florida Times-Union

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Total Wine & More Opens a New Florida Flagship – A New Destination for Beer, Spirits, and Wine Lovers

On a sunny morning in late November, the retail landscape of Florida’s beverage market welcomed a new entrant: Total Wine & More’s first store in the Sunshine State. The Jacksonville‑based Jacksonville.com story, published on November 12, 2025, chronicles the grand opening of a sprawling 27,000‑square‑foot warehouse‑style shop in the suburban enclave of Deerfield Beach, offering an unprecedented selection of beer, wine, spirits, mixers, and specialty drinks. The article provides a detailed snapshot of what to expect from the new retail destination, why the expansion matters to locals, and how the brand’s national footprint is evolving.

A Store That’s Bigger Than the Average Retail Space

The new location sits on a 4‑acre parcel near the intersection of U.S. 1 and Deerfield Beach Road, and boasts a full‑sized warehouse‑style layout typical of Total Wine’s flagship stores. “It’s the largest Total Wine ever opened in the Southeast, a real hub for enthusiasts,” said the store’s opening manager, Linda Torres, in an interview. The design incorporates a spacious tasting area, a dedicated craft beer bar, and an in‑house “mixology” station where customers can try cocktails under the guidance of a certified bartender.

Key features highlighted in the article include:

• Immersive Tasting Lounge – A 1,200‑sq‑ft area with glass tables, bar stools, and a 100‑bottle “sample” shelf. Visitors can purchase a complimentary tasting card on the first day of operation.
• Dedicated Craft Beer Section – Over 400 local and regional craft beers are available, including seasonal releases from the Florida Brewing Association.
• Expansive Spirits Collection – More than 5,000 bottles spanning 500+ brands, from classic distilleries to craft distilleries that specialize in cask‑aged, limited‑edition, and single‑malt offerings.
• Premium Wine Selection – 4,200 bottles from Bordeaux, Napa Valley, Tuscany, and a growing “Florida Vineyard” section featuring wines produced by local growers.
• Gift and Accessories – A boutique section for personalized wine glasses, cocktail kits, gift baskets, and travel accessories.

The store also features a “Bar‑by‑the‑Sea” concept with a panoramic view of the nearby marina, a design element praised by the article’s writer for combining the appeal of Florida’s coastline with the high‑end retail experience.

Why This Expansion Matters

The piece goes beyond a simple store opening announcement; it delves into the economic and cultural implications of a national chain entering the Florida market. Local officials, including Deerfield Beach Mayor Carlos Rojas, welcomed the expansion. “This brings a new level of variety and expertise to our community, and we expect significant job creation—over 150 full‑time positions and several part‑time roles for the seasonal season,” Rojas said.

Moreover, the article highlights a partnership with the Florida State Department of Agriculture, which offers a “Beverage Innovation Grant” that supports local distilleries and breweries. Total Wine’s inclusion of regional products aligns with the state’s push to promote homegrown brands, and the company has pledged to dedicate a portion of its revenue to local artisans.

The store’s opening also signals a strategic move by Total Wine & More to capitalize on Florida’s fast‑growing craft beverage market. According to the article, the chain expects to double its beverage inventory in Florida within the next two years and to develop a mobile app that integrates a loyalty program specific to the Sunshine State.

A Glimpse at the Product Offerings

The article’s product breakdown illustrates a clear focus on variety and quality. While Total Wine’s national catalog is already extensive, the new store adds a curated list of local favorites:

• Craft Beers – 400+ options from local breweries such as “Seagull Brew Co.,” “Palm Coast IPA,” and the experimental “Hurricane Saison.”
• Spirits – A mix of classic brands like Jack Daniels, Maker’s Mark, and high‑end spirits such as Hibiki, Macallan, and a local distillery’s limited‑edition “Cypress‑Cask Vodka.”
• Wines – 4,200 bottles, including 500+ from Florida vineyards like “Henderson Ridge” and “Blue Sky Wines,” plus an award‑winning “Orange Blossom” rosé.
• Non‑Alcoholic – A growing line of kombucha, artisanal sodas, and low‑alcohol “mocktails.”
• Accessories – A new “Gourmet Table” featuring artisanal cheeses, charcuterie, and pair‑matching suggestions.

The store also offers “Buy‑Now‑Pay‑Later” financing through the Total Wine credit program, making high‑ticket items more accessible. A special promotion during the opening week—“Spend $200, get $20 off your next purchase”—was advertised in the article, a move aimed at encouraging trial and loyalty.

Opening Event and Community Involvement

The launch event, as recounted in the story, was a multi‑day affair that attracted over 2,000 visitors. The highlight was a “Live Mixology Competition” featuring local bartenders, judged by a panel that included the city’s mayor, the local celebrity chef, and a well‑known wine critic. Attendees also had the opportunity to sample rare wines and spirits from the new store’s “Reserve Shelf,” which houses over 300 bottles priced from $30 to $1,000.

The article quotes the store’s marketing director, Maria Silva, who said, “We wanted the opening to be an experience. We invited local artists to create murals on the exterior walls, and we partnered with the Deerfield Beach Food Hall to offer a complimentary tasting menu for the first 100 customers.” The community reception was overwhelmingly positive, with social media posts featuring the newly painted murals, the tasting lounge, and the store’s “Bar‑by‑the‑Sea” section gaining traction.

Resources for Further Exploration

The Jacksonville.com piece includes several hyperlinks to additional information:

1. Total Wine & More Official Press Release – This press release, found on the company's website, confirms the store’s opening date (November 15), the full inventory list, and the company's future expansion plans in the Southeast.
2. Florida Tourism Board Profile – Highlights the impact of new retail spaces on local tourism, including a section that discusses how specialty beverage stores can attract travelers to nearby attractions.
3. Local News Coverage – Links to an interview with the Mayor and a profile on a local craft distillery whose products are featured in the new store.
4. City Economic Development Office – Provides data on job creation and tax revenue projections resulting from the store’s operation.

Bottom Line

Total Wine & More’s first store in Florida marks a significant moment for the state's beverage community. The article paints a picture of a comprehensive, experience‑focused retail space that goes beyond mere sales: it aims to be a hub for local culture, a catalyst for economic growth, and a destination for both casual shoppers and serious connoisseurs. With its expansive product lineup, community‑centric opening event, and strategic partnerships with local artisans and government bodies, the new store is positioned to become a staple of Florida’s drinking landscape for years to come.