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New Orleans' Cure Bar Expands to Huntington Beach's Ritz-Carlton

  //food-wine.news-articles.net/content/2026/02/19 .. -expands-to-huntington-beach-s-ritz-carlton.html
  Published in Food and Wine on Thursday, February 19th 2026 at 13:59 GMT by Orange County Register
      Locales: Louisiana, Florida, UNITED STATES

Huntington Beach, CA - February 19th, 2026 - New Orleans' critically acclaimed Cure, renowned for its award-winning cocktails and innovative culinary approach, is set to make waves on the West Coast with its inaugural expansion to The Ritz-Carlton, Huntington Beach. This highly anticipated venture marks a significant moment for both the celebrated bar and the luxury resort, promising a sophisticated new destination for cocktail and food enthusiasts in Orange County and beyond.

Cure, which clinched a prestigious James Beard Award - often considered the Oscars of the food and beverage industry - has been a cornerstone of the New Orleans dining and nightlife scene for years. Founded by Melissa Martin, the bar has consistently pushed boundaries with its inventive mixology, emphasizing fresh, seasonal ingredients and meticulous technique. This dedication to quality and innovation is what sets Cure apart, and it's precisely this ethos that Martin is eager to bring to Southern California.

"We're incredibly excited to share the spirit of Cure with a new audience," Martin stated in a recent interview. "New Orleans hospitality is deeply ingrained in everything we do, and we believe that translates universally. We want to create a space in Huntington Beach that feels both familiar and unique, offering the same level of creativity and warmth our guests have come to expect in New Orleans."

The decision to partner with The Ritz-Carlton, Huntington Beach, is strategic. The resort's reputation for luxury, impeccable service, and prime coastal location aligns perfectly with Cure's upscale brand identity. The expansive redesign of the bar space within the resort will be a careful balancing act - incorporating Cure's distinctive New Orleans aesthetic while subtly integrating elements of Southern California's relaxed coastal vibe. Expect a design that leans towards refined elegance, perhaps incorporating natural wood, warm lighting, and subtle nautical accents.

But what can guests expect from the Huntington Beach Cure? Beyond the meticulously crafted cocktails, the New Orleans establishment has always been known for its thoughtfully curated food menu, designed to complement the drinks. While the specifics are still under wraps, industry insiders predict a similar approach in California, with small plates emphasizing seasonal produce, local seafood, and a distinct Creole influence. Think elevated bar snacks--perhaps Gulf Coast oysters, shrimp and grits, or a refined take on a classic muffuletta--designed to pair perfectly with a Sazerac or a French 75.

This expansion isn't happening in a vacuum. The cocktail scene in Southern California, particularly in Orange County, has been steadily evolving. While craft cocktails have gained popularity nationwide, Huntington Beach has seen a growing demand for more sophisticated and unique drinking experiences. Cure's arrival is poised to elevate this scene, attracting a discerning clientele seeking something beyond the standard beachside bar fare. It also comes at a time when luxury travel is rebounding strongly, and resorts like The Ritz-Carlton are eager to offer guests exceptional and memorable experiences.

The James Beard Award, awarded to Cure in 2021, wasn't just for their expertly balanced drinks. It was a recognition of the holistic experience they provide--the atmosphere, the service, the attention to detail, and the genuine passion for hospitality. Replicating that intangible quality in a new location is the biggest challenge, and Martin and her team are acutely aware of it.

As of today, February 19th, 2026, the official opening date remains unannounced. However, The Ritz-Carlton, Huntington Beach and Cure are promising further details in the coming weeks, including a sneak peek at the menu and a firm launch date. One thing is certain: the arrival of Cure in Huntington Beach is set to be one of the most talked-about culinary events of the year, promising a taste of New Orleans magic on the California coast. Those eager to be among the first to experience it should keep a close watch on both The Ritz-Carlton, Huntington Beach and Cure's official websites for updates and reservations information.