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ReI's Early Cyber Monday Sale Kicks Off on Thursday, Nov 21

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  Published in Food and Wine on Saturday, November 29th 2025 at 7:42 GMT by Food & Wine

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ReI’s Early Cyber Monday Deals 2025: What You Need to Know

The holiday season is fast approaching, and for outdoor enthusiasts the most highly anticipated shopping event isn’t the end‑of‑year sales— it’s the Early Cyber Monday window on ReI’s website. In a brand‑new edition of the “ReI Best Early Cyber Monday Deals 2025” guide, Food & Wine pulls together all the information you’ll need to hit the trail (or your front porch) with the best gear at the best prices.

1. What “Early Cyber Monday” Actually Means

Traditionally, Cyber Monday has been the first Monday after Thanksgiving, the day after the Black Friday retail frenzy. ReI, however, has taken a different tack in 2025: the “Early Cyber Monday” sale begins one week early— on Thursday, November 21— and runs through the weekend, ending at midnight on Monday, November 25. The window was designed to give shoppers a head‑start on the biggest discounts and avoid the crowds that often accompany the traditional Cyber Monday rush.

ReI’s announcement noted that these early discounts will be available to all customers who sign up for a free “ReI Early Access” email list. After the signup, members receive a unique link that unlocks the sale before anyone else. The company promises that the same deal structure will remain in place through Monday night, making the early‑access window the optimal time to snag premium gear at slashed prices.

2. Categories of Deals

The Food & Wine article categorizes the most coveted bargains into four main segments, each with its own “best‑deal” item that consistently draws the most attention from shoppers.

These four highlight the most heavily discounted items, but the sale also includes hundreds of additional listings across apparel, sleeping gear, tents, and kitchen equipment.

3. How the Deals Stack Up

Food & Wine broke down the discount structure into easy‑to‑digest figures that help buyers gauge whether a deal is truly worth the hunt.

• Base Discounts: Most products start at a 25%–35% reduction from their regular prices. This already beats the typical 20–25% discounts seen in the regular holiday season.

• Extra “ReI Rewards” Points: Members can earn double points on purchases made during the early sale. These points can be applied to future orders, effectively adding another 5%–10% saving to the final price.

• Limited‑Time “ReI+” Bundle Offers: Certain categories—especially sleeping gear—have “bundle” promotions. For example, buy a 3‑night sleeping bag and get a lightweight sleeping pad for half off.

• “Mystery Gift” Coupons: A few select items have a hidden coupon that can be applied at checkout. These coupons give an extra 5% off the already discounted price, making a $200 jacket for $70 or less in the spotlight.

4. How to Make the Most of Early Cyber Monday

Sign Up Early
The article emphasizes that you’ll need to be on the email list before November 21 to get the early link. ReI offers a quick, 30‑second registration form that captures your email and basic demographic data. The first email you receive after registration is the “Early Access” invitation—clicking it opens a new window that contains the sale.

Set Your Wishlist
ReI’s website allows you to create a “Wishlist” that tracks the exact models, sizes, and colors you’re interested in. If you’re uncertain about fit, you can mark the item as a “favourite” and have ReI email you if it drops back in stock or receives a price change.

Use the “ReI Discount Code”
The article notes a reusable “CYBER25” coupon code that provides an additional 25% off on all items that are already discounted by at least 35%. The coupon can be stacked only on items that meet the minimum 35% off threshold, which effectively means that any moderately discounted product is now “double‑discounted.”

Pay with ReI Credit Card
ReI’s new credit card offers 1% cashback on all purchases, plus an extra 2% on travel-related items (like travel backpacks, sleeping bags, and tents). This effectively turns the discount on the back of your credit card into a 4%–5% rebate.

Track Shipping and Delivery
All Early Cyber Monday items are shipped under ReI’s “FastShip” promise—delivery within 2–3 business days, even for international customers. The Food & Wine article includes a link to the ReI “FastShip” FAQ page, which explains that orders placed before 3 PM EST on the sale day are guaranteed next‑day delivery to most U.S. addresses.

5. The Bottom Line: Are the Deals Worth It?

Food & Wine's editorial team tested a sample of the top 10 early‑sale items and compared the final price after all discounts to the current regular price. In the majority of cases, the final cost fell below the regular retail price by a 15%–20% margin—even after accounting for shipping and the extra 2% from the credit card. For higher‑end gear (think $500‑plus hiking packs), the sale turned a $400 item into a $250 one—a savings that would be hard to beat elsewhere.

The article also points out a few caveats:

• Inventory is Limited: Because ReI’s early sale is “first‑come, first‑served,” items that sell fast can disappear before the end of the sale window. The editorial team recommends bookmarking your favourite items and checking for restocks regularly.

• Returns Policy: All early‑sale items are covered under the standard 60‑day return policy. This means you can try the gear for two weeks, return or exchange it if it doesn’t fit, or keep it for a “no‑questions‑asked” full refund.

• No Extra Fees: Shipping for orders over $100 is free. If your order is below that threshold, the shipping fee is a modest $7.99, which the article notes is a 50% reduction on the usual $15 shipping cost.

6. Final Thoughts

ReI’s early Cyber Monday deals represent a rare intersection of deep discounts and high‑quality outdoor gear. Food & Wine’s roundup makes it clear that the best approach is a “strategic shopper” one: sign up for early access, compile a wishlist, use the “CYBER25” code, and pay with the ReI credit card for extra cash back. With a few clicks, you can secure a top‑tier jacket or hiking pack at a price that would ordinarily require a second‑hand search.

As the holiday season draws nearer, this sale is an excellent opportunity for anyone who loves the outdoors—or who simply wants to stock up on reliable gear for the new year—to get more for less. So head to ReI’s website, sign up for the early‑access email list, and start planning your next adventure with confidence, knowing you’ve got the best deals on the market.