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Joanna Gaines Teams Up With Target for 2025 Black Friday Bonanza

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  Published in Food and Wine on Saturday, November 29th 2025 at 11:56 GMT by Food & Wine

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Joanna Gaines Announces a Target‑Backed Black Friday Bonanza for 2025

In a press‑release‑style article that ran on Food & Wine on October 14, 2025, Joanna Gaines—best known as the heart‑and‑home of Fixer Upper and the co‑founder of the Magnolia brand—shared her plans to bring a wave of exclusive deals to Target during the 2025 holiday shopping season. The announcement, which leans heavily on the “Magnolia aesthetic” and Gaines’s reputation for blending rustic charm with modern functionality, promises to turn Black Friday into a home‑design‑centric event for shoppers across the country.

The Deal‑Dossier

Gaines’ partnership with Target is set to launch a new “Joanna Gaines Home Collection” that will roll out on Black Friday, November 27, 2025, and continue through the first week of December. According to the article, the collection features a carefully curated assortment of kitchenware, dining accessories, and interior décor that reflects Gaines’s signature style: neutral palettes punctuated by pops of color, farmhouse‑inspired lines, and a subtle nod to the Magnolia brand’s “cozy‑luxury” ethos.

Kitchen Staples

• Pots & Pans Set – A 10‑piece line of stainless‑steel cookware that includes a sauté pan, Dutch oven, and stockpot, all coated in the same matte black finish that Gaines favored in Fixer Upper’s “Curb Appeal” episodes.
• Cast‑Iron Skillet – A classic, hand‑seasoned skillet that promises even heat distribution, complete with a wooden handle that’s ergonomically designed for easy use.
• Mixing Bowls – A set of ceramic bowls in pastel hues (mint, blush, and sky blue), each featuring a hand‑painted Magnolia logo.

Dining & Entertaining

• Tableware Set – A 12‑piece dinnerware set made from high‑strength porcelain, printed with a subtle Magnolia pattern that evokes the show’s farmhouse table.
• Glassware – A selection of 16‑oz. glassware, including a “Magnolia Sunset” set that mimics the warm, amber tones often seen in the series’ “Home Tour” segments.
• Serving Dishes – A set of ceramic platters and bowls in a muted cream finish, designed for both everyday use and holiday hosting.

Décor & Accessories

• Coasters & Placemats – Hand‑crafted wooden coasters paired with linen placemats, all featuring the signature Magnolia leaf motif.
• Throw Pillows – A line of tufted pillows in “Wheat & Sage” and “Gray & Lilac,” meant to instantly elevate a living space.
• Candles – A set of soy‑wicks with scents inspired by the Magnolia Garden, such as “Rosemary & Thyme” and “Lavender & Vanilla.”

The article notes that many of these items will be available at a 30‑percent discount off their usual retail price, with limited quantities to encourage early shoppers. The deals will be available both in Target’s brick‑and‑mortar stores and online, and a “first‑come, first‑served” approach will apply to certain high‑end items.

Behind the Partnership

The article provides context for why Target was a natural partner for Gaines. A brief digression into Target’s recent efforts to reposition itself as a home‑goods leader—including their “Home & Kitchen” line and the “Target + Magnolia” co‑branded series of kitchen appliances—underscores the synergy between the two brands.

A quote from Gaines—“I’ve always loved how Target makes quality home goods accessible to every family. This partnership is about bringing the Magnolia vibe into everyday homes, not just the ones in our show,”—captures the spirit of the collaboration. She also alludes to an upcoming Magnolia Kitchen appliance line that will roll out in early 2026, indicating a long‑term relationship with the retailer.

How to Get In On the Deals

The article outlines a clear “shopping plan” for readers eager to snag the bargains. It highlights the following key points:

1. Save the Date – Black Friday, November 27, 2025. Be ready to shop early to catch limited‑stock items.
2. Target App Advantage – Download the Target app for exclusive “app‑only” offers and a pre‑sale notification feature that will alert you when the items go live.
3. Target Plus Loyalty – Members of Target’s “Target Plus” program get an additional 10‑percent discount on all Joanna Gaines products, plus free shipping for orders over $35.
4. Online vs. In‑Store – While online shoppers will have the convenience of home delivery, the article emphasizes that in‑store pickup allows for instant gratification and the chance to see the products firsthand.

The article also includes a link to Target’s official page for the Joanna Gaines collection (https://www.target.com/g/joanna-gaines/collections) and a separate link to Joanna’s official Magnolia website where shoppers can explore the brand’s history and past collaborations.

Broader Implications for Home Design

While the piece centers on the Black Friday deals, it offers a broader perspective on how celebrity‑led home‑goods ventures are reshaping the retail landscape. The partnership with Target is not just about discounted price points; it’s a strategic move to embed the Magnolia aesthetic into the mainstream consumer’s everyday life.

The article cites a few industry analysts who argue that such collaborations are “an indicator of how brands are becoming more omnichannel and experience‑driven.” Gaines’s own statement—“We’re not just selling products; we’re selling the feeling of coming home—”—underscores the emotional value that drives repeat purchases and brand loyalty.

Bottom Line

In summary, Joanna Gaines’s announcement heralds a generous spread of Black‑Friday‑specific home‑goods deals through Target that reflect her iconic Magnolia style. From kitchen essentials to décor, the collection is designed to appeal to both longtime fans of Fixer Upper and new audiences seeking accessible, high‑quality home products. With a mix of discounts, app‑exclusive offers, and a limited‑time window, the 2025 Black Friday deals provide a compelling case study in how celebrity branding, strategic retail partnerships, and consumer‑centric pricing can converge to create a holiday shopping experience that is as memorable as the show that inspired it.