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"It's Not Strategic, It's Just Authentically How I Feel": This Viral Food Creator's Low-Effort Recipes Hit Home For Millions


Published on 2025-03-29 09:11:29 - BuzzFeed
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  • Take his Crispy Smashed Parmesan Ranch Carrots, for example. He uses pre-peeled and cut baby carrots and a packet of ranch seasoning to make a nutritious afternoon snack you'll enjoy. Is it the prettiest thing you'll see while scrolling through Reels? No. But Irick isn't going for cute; he's going for approachable.

The article from MSN discusses the rise of a food creator named Feel Good Foodie, who has gained popularity on social media platforms like TikTok and Instagram for her simple, low-effort recipes. Yumna Jawad, the creator behind Feel Good Foodie, focuses on recipes that are not only easy to make but also resonate with a wide audience due to their authenticity and the genuine emotion she conveys in her content. Her approach to cooking, which she describes as "authentically how I feel," rather than strategically planned, has struck a chord with millions, leading to her recipes going viral. This success highlights a shift in food content consumption where viewers appreciate content that feels real and relatable, showcasing everyday cooking without the pretense of perfection.

Read the Full BuzzFeed Article at:
[ https://www.msn.com/en-us/food-and-drink/recipes/it-s-not-strategic-it-s-just-authentically-how-i-feel-this-viral-food-creator-s-low-effort-recipes-hit-home-for-millions/ar-AA1BTKZv ]