In 2024, digital media for the first time surpassed television as the largest segment in India's media and entertainment industry.
The article from MSN discusses how digital media has surpassed television in India, ending TV's 25-year dominance. According to a report by the FICCI-EY Media and Entertainment Report 2023, digital media consumption has grown significantly, with Indians now spending an average of 3 hours and 30 minutes daily on digital platforms, compared to 3 hours on TV. This shift is attributed to the widespread availability of affordable smartphones, cheaper data plans, and the rise in content consumption through streaming services like Netflix, Amazon Prime, and local platforms like Hotstar. The report highlights that while TV still holds a significant viewership, particularly in rural areas, the trend is clearly moving towards digital, with a notable increase in digital ad spends, which now exceed TV ad revenues. This change reflects a broader global trend where digital media is becoming the primary source of entertainment and information.
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