Overtime Is More Than a Media Brand - What started as a social media powerhouse is now a fully integrated sports business. Overtime has built its own league
The article from MSN Sports discusses how Dan Porter, the CEO of Overtime, has built a billion-dollar sports brand by focusing on engaging younger audiences through digital platforms. Overtime, which started in 2016, has capitalized on the shift away from traditional sports media by creating content tailored for social media, particularly targeting Gen Z. The company has expanded into various sports, including basketball, football, and boxing, and has launched initiatives like Overtime Elite, a professional basketball league for young prospects. Porter's strategy includes leveraging social media for content distribution, securing high-profile partnerships, and innovating in sports entertainment, which has led to significant investments and a valuation of over $500 million. His approach emphasizes authenticity, accessibility, and a direct connection with fans, fundamentally changing how sports content is consumed by the new generation.
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