Korean entertainment major CJ ENM, the studio behind Oscar-winning 'Parasite,' is intensifying its strategy to expand its international footprint.
The article from Variety discusses CJ ENM's plans to expand the global reach of its film and TV content, particularly following the success of "Parasite," which became the first non-English language film to win the best picture Oscar. CJ ENM, a South Korean entertainment company, is leveraging this success to push for more international collaborations and distribution deals. The company aims to produce content that resonates globally by focusing on universal themes while maintaining cultural authenticity. They are also investing in new talent, both in front of and behind the camera, and are looking to increase their presence in major film festivals and markets worldwide. Additionally, CJ ENM is exploring opportunities in streaming services to distribute their content more widely, aiming to make South Korean cinema a staple in international entertainment.
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