As part of a new partnership with the K-pop agency One Hundred Label, hello82 will be leading U.S. promotions and distribution for THE BOYZ' new album 'Unexpected.'
The article from Forbes, published on March 17, 2025, discusses the strategic partnership between One Hundred Label, the K-pop agency behind the popular group THE BOYZ, and Hello82, a company known for its innovative approach to K-pop merchandise and fan engagement. This collaboration aims to expand the global reach of THE BOYZ by leveraging Hello82's expertise in creating unique fan experiences and merchandise. The partnership will focus on developing new content, exclusive merchandise, and fan events to enhance the group's international presence and deepen fan connections. This move is part of a broader trend in the K-pop industry where agencies are increasingly partnering with specialized firms to tap into global markets and diversify revenue streams.
Food & Wine
