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Graham Media and Nielsen Reach Multi-Year Agreement


Published on 2025-02-12 18:04:09 - MSN
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  • Nielsen and Graham Media Group have announced a multi-year agreement for Local TV measurement across the station group's six markets (Detroit, Houston, San Antonio, Orlando, Jacksonville, Roanoke). The agreement also includes Scarborough,

Graham Media Group and Nielsen have entered into a multi-year agreement that will see Nielsen continue to provide audience measurement services for Graham Media's local TV stations across various markets including Houston, Detroit, and San Antonio. This deal ensures that Graham Media can leverage Nielsen's data to enhance their advertising sales strategies and better understand viewer habits. The agreement also reflects a commitment to using reliable metrics for audience measurement, which is crucial for the media industry's ongoing evolution in understanding and engaging with audiences.

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[ https://www.msn.com/en-us/entertainment/general/graham-media-and-nielsen-reach-multi-year-agreement/ar-AA1yVRYG ]