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Mediamark expands its market influence with Viu and TimeOut South Africa


Published on 2025-02-11 20:24:14 - MSN
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  • Mediamark continues to evolve as it expands its media portfolio with the addition of Viu and TimeOut South Africa, two powerful platforms that will further enhance its ability to connect advertisers with engaged audiences across multiple channels.

MediaMark, a prominent media sales house in South Africa, has significantly expanded its market influence by partnering with Viu, a leading Asian streaming service, and Time Out South Africa, a renowned lifestyle and entertainment guide. This strategic expansion allows MediaMark to offer advertisers access to a broader, more diverse audience through Viu's extensive library of Asian content, which includes popular Korean dramas, anime, and more, appealing to both local and international viewers. Additionally, the collaboration with Time Out South Africa enhances MediaMark's portfolio by providing advertisers with opportunities to engage with a sophisticated urban demographic interested in culture, dining, and entertainment. These partnerships not only diversify MediaMark's content offerings but also strengthen its position in the competitive media sales landscape by tapping into niche yet growing markets.

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[ https://www.msn.com/en-za/entertainment/general/mediamark-expands-its-market-influence-with-viu-and-timeout-south-africa/ar-AA1yR8Bc ]