Apple no longer world's top smartwatch brand: Here's who it is

^{Published on 2024-12-19 01:03:15 - moneycontrol.com}

Apple is facing tough competition. Although its Series 10 smartwatch brought a temporary boost in sales during the third quarter.an

According to a report by Moneycontrol, Apple has lost its position as the world's top smartwatch brand to India's Noise, as per the latest data from Counterpoint Research's Global Smartwatch Model Tracker. In the first quarter of 2024, Noise captured a 26.6% market share, surpassing Apple which held 20.8%. This shift is attributed to the growing demand for budget-friendly smartwatches in markets like India, where Noise has effectively tapped into this segment with its affordable offerings. Meanwhile, Apple's market share has been affected by a decline in demand for its high-end watches, particularly in regions outside of North America and Europe.

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Apple no longer world's top smartwatch brand: Here's who it is