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New vendor opens at Eastview Mall food court

  //food-wine.news-articles.net/content/2025/10/13/new-vendor-opens-at-eastview-mall-food-court.html
  Published in Food and Wine on Monday, October 13th 2025 at 15:22 GMT by Democrat and Chronicle
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Fries Fries Fries, the beloved “fries‑in‑a‑cup” concept that has already found a home in several upstate New York cities, has officially opened its doors in the Eastview Mall food court on Monday. The opening ceremony, held in the mall’s central atrium, was attended by the mayor of Victor, the mall’s management team, and a host of local business owners. As a new anchor for the mall’s dining lineup, the restaurant is poised to become a must‑stop for shoppers and visitors alike.

The Eastview Mall, located in the suburban city of Victor, has been undergoing a series of renovations designed to refresh its image and attract a broader range of tenants. Fries Fries Fries is the latest addition to a growing roster that now includes a boutique coffee shop, a locally owned bakery, and a craft‑beer taproom. According to the mall’s director of tenant relations, “Fries Fries Fries brings a unique, family‑friendly concept that fits well with our strategy of offering casual, high‑quality food options that keep customers coming back.”

Inside the new eatery, guests can order a menu that features a variety of fries—crisp‑fry, sweet‑potato, and truffle‑parmesan—alongside an array of toppings and dipping sauces. The franchise’s signature “fries‑in‑a‑cup” dish, a steaming cup of hot fries topped with melted cheese, gravy, and a sprinkle of onions, remains the centerpiece. The manager, Lisa Chang, told the Chronicle that the concept “was built from the ground up to be a quick, satisfying snack that doesn’t compromise on flavor.” Chang highlighted that the new location will be open from 10 a.m. to 9 p.m., with a special kids’ menu available during school hours.

In addition to the food, Fries Fries Fries offers a digital ordering experience via a mobile app that allows patrons to place their orders ahead of time and pick them up at the counter. “We’re aiming to make the ordering process as smooth as possible,” Chang said. “The app will let customers skip the line and enjoy their fries almost immediately.”

The opening was accompanied by a ribbon‑cutting ceremony in which Mayor David J. Miller announced a partnership between the city and the mall to support local entrepreneurs. Mayor Miller remarked that the new restaurant would not only provide jobs but also “enhance the dining landscape for our community.” The mayor also unveiled a new marketing campaign titled “Eat More Fries,” which will showcase the variety of fry options available at the mall and across the city’s food scene.

For those interested in exploring the larger context of Fries Fries Fries’ expansion, the franchise’s website details its history, menu, and upcoming openings. The Eastview Mall’s own website offers a virtual tour of the food court and lists the current and upcoming tenants. A local business news segment, available on the Rochester Post‑Press’s YouTube channel, provides an in‑depth look at the mall’s renovation plan and the economic impact of the new restaurants.

Fries Fries Fries’ addition to the Eastview Mall comes at a time when regional malls across the United States are shifting toward experiential retail. By offering a quick‑service dining option that is both convenient and appealing to families, the restaurant fits the trend of “food‑first” mall experiences that aim to increase foot traffic. According to the mall’s director of tenant relations, the presence of a fast‑casual eatery will boost overall sales for the mall by attracting visitors who might otherwise shop in nearby grocery stores or online.

In closing, the launch of Fries Fries Fries at Eastview Mall is a win‑win for the community. The new restaurant brings a fresh culinary experience to Victor’s downtown area while reinforcing the mall’s commitment to providing a diverse array of dining options. As shoppers head to the mall’s revamped food court, they can look forward to a new favorite spot for their fry cravings and a chance to support local entrepreneurship.