



New vendor opens at Eastview Mall food court


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FriesāÆFriesāÆFries, the beloved āfriesāināaācupā concept that has already found a home in several upstate NewāÆYork cities, has officially opened its doors in the Eastview Mall food court on Monday. The opening ceremony, held in the mallās central atrium, was attended by the mayor of Victor, the mallās management team, and a host of local business owners. As a new anchor for the mallās dining lineup, the restaurant is poised to become a mustāstop for shoppers and visitors alike.
The Eastview Mall, located in the suburban city of Victor, has been undergoing a series of renovations designed to refresh its image and attract a broader range of tenants. FriesāÆFriesāÆFries is the latest addition to a growing roster that now includes a boutique coffee shop, a locally owned bakery, and a craftābeer taproom. According to the mallās director of tenant relations, āFriesāÆFriesāÆFries brings a unique, familyāfriendly concept that fits well with our strategy of offering casual, highāquality food options that keep customers coming back.ā
Inside the new eatery, guests can order a menu that features a variety of friesācrispāfry, sweetāpotato, and truffleāparmesanāalongside an array of toppings and dipping sauces. The franchiseās signature āfriesāināaācupā dish, a steaming cup of hot fries topped with melted cheese, gravy, and a sprinkle of onions, remains the centerpiece. The manager, Lisa Chang, told the Chronicle that the concept āwas built from the ground up to be a quick, satisfying snack that doesnāt compromise on flavor.ā Chang highlighted that the new location will be open from 10āÆa.m. to 9āÆp.m., with a special kidsā menu available during school hours.
In addition to the food, FriesāÆFriesāÆFries offers a digital ordering experience via a mobile app that allows patrons to place their orders ahead of time and pick them up at the counter. āWeāre aiming to make the ordering process as smooth as possible,ā Chang said. āThe app will let customers skip the line and enjoy their fries almost immediately.ā
The opening was accompanied by a ribbonācutting ceremony in which Mayor David J. Miller announced a partnership between the city and the mall to support local entrepreneurs. Mayor Miller remarked that the new restaurant would not only provide jobs but also āenhance the dining landscape for our community.ā The mayor also unveiled a new marketing campaign titled āEat More Fries,ā which will showcase the variety of fry options available at the mall and across the cityās food scene.
For those interested in exploring the larger context of FriesāÆFriesāÆFriesā expansion, the franchiseās website details its history, menu, and upcoming openings. The Eastview Mallās own website offers a virtual tour of the food court and lists the current and upcoming tenants. A local business news segment, available on the RochesterāÆPostāPressās YouTube channel, provides an inādepth look at the mallās renovation plan and the economic impact of the new restaurants.
FriesāÆFriesāÆFriesā addition to the Eastview Mall comes at a time when regional malls across the United States are shifting toward experiential retail. By offering a quickāservice dining option that is both convenient and appealing to families, the restaurant fits the trend of āfoodāfirstā mall experiences that aim to increase foot traffic. According to the mallās director of tenant relations, the presence of a fastācasual eatery will boost overall sales for the mall by attracting visitors who might otherwise shop in nearby grocery stores or online.
In closing, the launch of FriesāÆFriesāÆFries at Eastview Mall is a wināwin for the community. The new restaurant brings a fresh culinary experience to Victorās downtown area while reinforcing the mallās commitment to providing a diverse array of dining options. As shoppers head to the mallās revamped food court, they can look forward to a new favorite spot for their fry cravings and a chance to support local entrepreneurship.
Read the Full Democrat and Chronicle Article at:
[ https://www.democratandchronicle.com/story/money/business/2025/10/13/fries-fries-fries-opens-at-eastview-mall-food-court-victor-ny/86670369007/ ]